Figuring out your content strategy is not a simple task. You want to make informed decisions about the current state of your content, and where you want to take it. Luckily there are countless resources out there to help you along the way. Here are a few I’ve been using recently:
Content Strategy for the Web by Kristina Halvorson and Melissa Rach
Content strategy classic.
Content Strategy Alliance Best Practices Handbook
A fantastic resource of guidelines, tools, and templates for seeing your content strategy from start to finish.
A Content Strategy Template You Can Build On
A template created by Isla McKetta at Moz. Focus is on three elements: 1. The present state of your content. 2. What your content should look like. And 3. Your contents governance.
10-Step Checklist for Your Next Website Redesign
Fleshed out checklist, but highly focused on the core elements of a content strategy.
How to Create a Content Strategy (In Only 652 Steps)
Great resource and tips on content inventory and goal setting.