Figuring out your content strategy is not a simple task. You want to make informed decisions about the current state of your content, and where you want to take it. Luckily there are countless resources out there to help you along the way. Here are a few I’ve been using recently:
Content Strategy for the Web by Kristina Halvorson and Melissa Rach
Content strategy classic.
Content Strategy Alliance Best Practices Handbook
A fantastic resource of guidelines, tools, and templates for seeing your content strategy from start to finish.
A Content Strategy Template You Can Build On
A template created by Isla McKetta at Moz. Focus is on three elements: 1. The present state of your content. 2. What your content should look like. And 3. Your contents governance.
10-Step Checklist for Your Next Website Redesign
Fleshed out checklist, but highly focused on the core elements of a content strategy.
How to Create a Content Strategy (In Only 652 Steps)
Great resource and tips on content inventory and goal setting.
Snapped this photo on the way down to Portland, OR. Great moment between the viewer and the soldier at the back of the vehicle.
The best thing about wandering into junk shops and thrift stores is coming across the things that remind you of your childhood. The Road Runner (Chariots of Fur video) was one of my favorite cartoons when I was young. Well, and to this day. Something about its simplicity, same with Tom and Jerry (The Invisible Mouse video), makes it so wonderfully addictive.
Couldn’t help snapping this photo of Strollbear, her face in one screen, back to four others.
Strollbear and I took a day trip to Whidbey Island and Port Townsend last weekend. It had been awhile since either of has had been out of the city, so we packed up the car with music and snacks and headed north with little planning.
It’s easy to think about the same things everyday. To have the same thoughts everyday. Thoughts on life. On time. What to read. What to write. Who to interact with. What to focus on. Unless your putting forth the effort, your thoughts can become formulaic.
This is ok for the mundane and the things that don’t matter, but detrimental if you want to grow and learn. Making new thoughts is great because it snaps us out of any mental doldrum we’re living with. It’s a fresh perspective that gets our mind working in new ways, rewarding us in new ways. It’s exercise for the brain.
A great way to make new thoughts is by interviewing people. People at work, your friends, or family. Inquire as to their thoughts on topics that interest you, or problems they have at work, how they overcame them, or have them teach you something they are an expert in. Look for the differences in their mode of thought. Something you can latch onto and develop into your own.
It’s not the app that matters. It’s the service or problem solved that we care about most. I didn’t download Letterspace onto my phone because I needed a note taking app. I needed a place to jot down ideas, clarify my thoughts, and track to-dos. The app itself is irrelevant. It’s just the vehicle. If I was aware of the app, it would have failed at its job.
I wonder if apps are still necessary. I wonder if they’ll start to disappear.
I generally do not spend a lot of time scrolling through streams of information. Whether it’s Facebook or Twitter or Instagram. It’s too easy to get sucked in, giving it more than it gives back. Scrolling and scrolling to find interesting or relevant information I can delve into.
If time is all we have, I’d rather have a highly focused and relevant stream enter my psyche with as little effort on my part as possible. Even automatically. How could this work? Is this possible? Do machines know enough about me to put the correct information in front of me?
Maybe it’s playing more games. Maybe it’s just picking something to read, digging in, almost blindly. Maybe scroll prevention. If I only get x scrolls a day, would I use them wisely?
It’s not that streams are evil. It’s that the format encourages the mediocrity. Scroll. Scroll. Scroll. We’re waiting for a spark. Not realizing that it’s better to make your own spark.
So, maybe it’s not the stream. It’s this constant focus on searching. Searching for something of interest. Peeking around one more corner, hoping something is there. But there never is and never will be. It’s better to tip the scale in favor of output. To enter the stream.
When is ok to stop at good? When is perfect the wrong stopping place?
Doing nothing is easy, but so is obsessing to the point of never finishing.
It’s deciding when good enough equals done and when doing nothing are the best options at hand.
Getting back from a run, the weakest I’ve been in awhile. Weak legs. Weak lungs. Weak mindset. As long as I kept putting one foot in front of the other I knew I was that much closer to finishing. Not that I was going through the motions. Rather, I was pushing through the pain towards a successful finish. Forcing my legs to wake up. Forcing my lungs to expand. Forcing my head to get in the game. It was at the final stretch when everything finally came together. I had not let my weakness win.
Sometimes it’s ok, even best, to listen to your body and mind when it’s telling you to stop. It’s at rest when they heal and grow stronger. However, if they’re lying to you, trying to convince you to stop for all the wrong reasons, beating them into submission is the only way to convince them to get on board. Then they become and asset, helping you get to where you want.
Continually putting yourself in front of challenges that are just barely within reach, that require great effort, is the easiest way to level up. Whether it’s a new language or new trade, if you are reaching too low or even too high, you will remain stagnant.
It’s when you are up on your tippy toes, the next level up just within reach, just far enough away to require great effort, is when your chance and ability of progress increases.
If you’re always winning, then all your doing is teaching. You’re not learning. Chesscademy.com does this really well. Progressively the AI opponent increases in difficulty, putting success just barely in reach. This makes it easy to get hooked because the carrot is so close you can taste it. Just barely working reach, if you just willing enough to reach out and grab it.
When I was younger, about ten or eleven, I happened upon a small pile of cash in the street on my way home from the park. It immediately caught my attention, I stopped, looked around as if someone was watching me. My mind began asking the questions, “Why is it in the middle of the street like that?” “How could no one have noticed it before me?” “Who does it belong to?” After some contemplation, I snatched up the bills. I’ll never forget the feeling of joy I had running home as fast as I could, where I counted up my bounty. $17.
At home I obsessed with what I had found. Counting the bills over and over. Organizing them. Pressing the creases out. Thinking of all the things I could do or buy. Rather than hiding the money and keeping it, I decided to put the money in my pocket and left to bike around the neighborhood.
For no particular reason, I stopped in to the local food shack and bought my self the most indulgent lunch I could think of. A cheeseburger with fries and vanilla milkshake. It was phenomenal. Not the food, so much, but the feeling of independence. While I did not earn the money, it gave me such a sense of power. I got to decide what I wanted to do with the money. I got to decide where I wanted to eat. No one could stop me.
These feelings, however, did not last. The last sip of my milkshake washed away any sense of independence. It felt odd. I felt a little sad. I had something that made me so excited and I practically threw it away. And because I had found the money, I had no way of getting more. I saw no way of getting that feeling back.
I discovered that it was not the money that made me happy, but what it could bring me. Freedom and independence like never before. And I had sold it for a cheeseburger and milkshake.
A hole in the boat wants to widen. It wants room to let more in. The wood weakens and bends and snaps from the weight of the pressure. So we help the hole widen. We eat one more dessert or watch one more episode of some new tv series. The hole knows we’re weak and knows how to enlist our help. We think it has power over us so we fuel it more. But the hole has a weakness. This hole isn’t conscious. The hole is our weakness, blossoming. When we identify the holes, we know where to put our efforts.
Plugging the holes in the boat means putting that cookie down. It means writing one more letter to a good friend. It means learning one more new thing of worth. We don’t need to plug all the holes. We just need to plug the holes in a way that encourages weakness to flow out.
If I was raising a child, one of the things I would try to impart would be the need to find perseverance and purpose. To find meaning, a reason to continue, a reason to live. It is not easy to find, so it’s important to get good at looking.
I would teach my child that when you are persevering without thought, then you are on to something. You are in a state of happiness. You will not notice it at first, but after time you will drift towards things that take so much of your attention that you leave time behind. One hour feels like seconds. Days like minutes.
I would teach my child that life and work balance does not exist. There is no such thing. The meaning of words no longer exist in todays world and economy. Work at one time was fastening widgets onto a box, but that role no longer holds value. It’s all just life.
I would teach my child that it’s ok to go alone or with no resources. That in fact, going alone and without resources is the best way. To not worry about finding people to help you because if you help others, they will want to help you in return.
I think I would also kick my child in the butt a bit or put them in unsettling situations knowing others would kick them in the butt. Have them start a company and have them sell door to door. Maybe I’d, push them out of the bus in a foreign country and tell them to meet back at the hotel. I don’t want my child to think everything will be taken care of for them. That they have to learn decision making techniques. How to listen to and understand people. How to get things done.
I would teach them that it’s easy to talk, and write for that matter, but doing is the only way forward. That the only way to achieve anything, is to allow absolutely nothing else to taste as sweet.