It may be tempting to think of services such as AirBnB, Lyft, and eBay as nothing more than a layer between customer and supplier. That all they’ve done is created tools that allow for more efficient transactions between members of a marketplace. E.g. Suppliers get payment processing taken care of and easy access to customers.
At the end of the day, what ever product you sell or service you provide, you are selling an emotion. Apple is a great example of this. You are emotionally sold when you open their deliberate packaging. When you interact with their friendly software. When your problems are solved at the Genius Bar. You get
I was at Target the other day picking up some vitamins when a group of teenage kids started popping open boxes of diet pills and cramming the bottles into their jackets. Shouting, literally throwing the empty boxes around, just causing a scene the entire time. All right near an employee filling shelves at the other
People generally do not like confrontation and will go out of their way to compliment you even when you have totally screwed up. The easiest place to catch yourself doing this is after a mediocre meal. I’ll too easily let the owner know “it was great” when in fact the meal was a barely edible.
Work used to mean doing what your told. You had a boss and he told you what to do in a very literal sense. You always knew where you stood, what was coming down the pipeline, and when you would be done. Work is no longer that simple. Work today means figuring out what needs
Critics no longer matter. People no longer need to look to professionals to tell them where they need to eat or what movie to see. We all just flock to the things we love and spread what we love. Negative critics popup, but loyal followers will always drown out those few. It just no longer
They are generally, if not always, a really bad idea. Right now physical retailers are rightfully shaking in their boots as they continue to lose money and attention to e-commerce businesses. Amazon gets the most attention since they are so agressive with their customer offerings, things like same day shipping. Physical retailers are trying to
The problem with design is that it keeps the focus on the surface, what is projected outward. Things like personality and the image or tone you want to reflect. It doesn’t necessarily reflect the inner qualities of a business. What is lacking are things like integrity and quality of relationships. I am not saying personality
Back when I first tried to buy my Android phone (MyTouch) there were two color choices, white and black. I went in wanting the black model, but just out of curiosity I asked if I could see the white model. So, after verifying my account standing and eligibility for the savings, the T-Mobile sales rep
Kat and I had a great experience at 90 Miles Cuban Cafe this afternoon that I think is the perfect example of what a great work environment can do for a business. We both recently went vegan so whenever we are eating somewhere new we always have a plethora of questions and today was no
Fantastic clip from Ramsay’s Kitchen Nightmares where chef Gordon Ramsay visits failing Indian restaurant, The Curry Lounge. Why is it failing? With 100+ pick-n-mix items on the menu, the owner is afraid he’ll not be able to please everyone. By offering something for everyone, even chips at an Indian restaurant, they end up with something
Seth Godin’s post, George Clooney is not normal, hits on the idea of expectations in relation to the people we chose to surrounds ourselves with. You can’t hire that guy because he’s not as good looking as George. And you can’t believe that speaker because he doesn’t present as well as George. And that guy?
I truly believe this. I cannot think of a single good reason not to. And the CEO’s obsession with Microsoft Outlook does not count! I have helped a few business move to Apple’s Mac OS X and I repeatedly receive praise for the encouragement. So it was fantastic to hear the IBM is testing such
…at least to see where they could lead. Sure ads suck, but I think marketers will eventually come around and realize what a good ad can be and do for every party. It is not about doing the same thing that has been done for 75+ years. Twitter offers some really unique advertisement opportunities that
When you really enjoy what you work, overtime is a non issue. The word does not exist. It is not even a consideration. You just do until you are done – Which can last years. Jobs have set hours. 9-5. Any action you take outside of these hours that contributes to your job would be