Author: raffybanks

Indifference

Passion is unchecked, uncontrollable emotion. Being passionate about a craft, for example, means having an unwillingness to let go and allow room for anything else. It means being blind to the world around except for the one true love. An attraction that is uncontrollable. It’s selfish and potentially destructive. Here’s an example: Say someone is

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Palessi

Payless shoes recently opened a popup store under the brand “Palessi,” positioned as a luxury an elite shoe store founded by fictional designer Bruno Palessi. Shoes that would have cost $30 were relabelled and priced as high as $1,800. At an private, invite only event, shoppers were given the opportunity to be the first to

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Facebook and Twitter are marketplaces and you’re the product

Facebook and Twitter are built around the truth that attention is limited and so therefore it can be sold, bought, and traded. When someone opens the Facebook or Twitter app they’re saying that this is the best possible way they can be spending their time right now. This strengthens their product. But there’s an opportunity

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Affirmations vs. Acceptance

Affirmations say, “you’re amazing.” Acceptance says, “you have everything you need to become amazing.” Affirmations say, “you’re rich.” Acceptance says, “work hard and you’ll become rich.” Affirmations say, “you didn’t fail the exam.” Acceptance says, “you failed the exam but you’re going to figure out why and figure out how you can ace the next

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The 5-Step Process to Identifying a Market Need

According to a study by CB Insights 42% of new businesses fail because there’s “no market need” for what they’re offering customers. “Tackling problems that are interesting to solve rather than those that serve a market need was cited as the No. 1 reason for failure, noted in 42% of cases.” – The Top 20

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Double down on the One Thing

The formula is not “if this, then that.” It’s “because this, then that.” When deciding on what to create next it’s tempting to think, “if we build this feature, we’ll make customers happy.” Unfortunately, this rarely works out in your favor. What you want is, “because so many people like this feature, we should double

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Why People Buy Android Phones

When people buy an Android phone, they’re not buying an Android phone. What they’re doing is NOT buying an iPhone. They’re buying the feeling they get when they whip out their Galaxy 9 in a group of iPhone users. It’s the moment they get to describe the camera and storage and screen specs and why

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What does this button do?

Toyota Corolla Here is a panel of switches on the door of a Toyota Corolla. There is a square button at the top right, next to the door-lock button, that confuses me. The image on the button appears to be a car door with an ‘X’ through the window. And there is a red band

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Notes from The Complacent Class by Tyler Cowen

Kids are put and encouraged into catatonic states, via drugs or use of technological devices such as phones and tv. Decades ago kids played outside and were active and played. Now if they’re hyper we say they have ADHD and drug them up like they’re suppose to act like 50 year olds. We legalized marijuana,

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Notes from The Design of Everyday Things by Don A. Norman

Visceral, behavioral, and reflective response and memory. If we have positive visceral response but the behaviorally experience is poor our reflection has to weigh the two and decide what kind of experience it is we had and what we’ll have in the future. Visceral response is important. Look at method soap. It was created to

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Notes From Rise of the Robots

When Milton Friedman, while visiting china in the 1960’s, questioned why workers were given shovels for a development project. When given the answer that they were hired as part of a “jobs program” he questioned, “why not give them spoons then?” (People fear and slow and prevent technological advancements to their detriment. There is a

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Notes from Xenophon’s Cyrus the Great: The Arts of Leadership and War

Respect the elders. Give your team vision and purpose. This can be done by presenting the past accomplishments of ancestors as good achievements, but still too short of greatness; that it’s their time, here and now. Followers follow out of self-interest. Keep their interests met. Give them good health and good morale. Leadership is not

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Notes from Principles by Ray Dario

Principles by Ray Dario • Amygdala vs prefrontal cortex. These are the two “yous” battling it out. The amygdala reacting without thought protecting you from embarrassment or shame. The prefrontal cortex providing reason and logic. With time and effort you can get these two working in symbiosis. • The goal of a disagreement should not

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Notes from Average is Over by Tyler Cowen

Notes and thoughts on this thought provoking, and motivating, book: “This book is far from all good news.” Two jobs in the future: Are you working with computers, or can they replace you. Foxconn to increase the number of robots in its factories one hundred fold, getting them to one million robots. “There is not

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Notes from Letters From a Self-Made Merchant by George Horace Lorimer

Every page contains an old world charm (and sometimes sexist) wrapped nugget of gold. Here are just a few: Education is everywhere, free for the taking. Haul away every drop you can for everything else is screwed down tight. The core of anything must be sound. If the core of a pig is no good,

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Notes from Lean Product Playbook by Dan Olsen

• Problem space vs solution space – solution space is product and product design and development. Product lives in the solution and is the solution customer needs live in the problem space • Author uses story of space pen vs Russian pencil as an example to not just jump to the solution stage. This is

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Notes from To Sell is Human, by Daniel H. Pink

Notes from To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink. – We all sell- sellers and buyers have access to roughly the same info. Buyers are not as informed in and idealized what experts think, but the balance has shifted. – Anyone can master the basics of moving others.

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Distraction kills

Do work that’s hard. Push through until it’s done. Most people stop half way through, telling themselves it’s plenty for now, or they just can’t do anymore. But push through. Go to completion. Set goals and go. Freeletics has created a near perfect tool for getting you to push through. Complete 5 sets of 30

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