$100 off

Most people would not travel 30 minutes out of their way for a $100 off a new car. But they would for $100 off a TV.

Why is this? The savings is the same as is the level of effort.

Is it a question of valuing ones’ time? Or is more about the value returned by a purchase?

If you value your time, you think in terms of how a product or service can improve your future.

If you don’t value your time, you think in terms of how a product or service can improve your current standing.