Double down on the One Thing

The formula is not “if this, then that.” It’s “because this, then that.”

When deciding on what to create next it’s tempting to think, “if we build this feature, we’ll make customers happy.” Unfortunately, this rarely works out in your favor.

What you want is, “because so many people like this feature, we should double down on it!”

When you start trimming away the fat and focus on what you’re great at and what people truly want from you, then you’ll succeed.