Notes from The Design of Everyday Things by Don A. Norman

• Visceral, behavioral, and reflective response and memory. If we have positive visceral response but the behaviorally experience is poor our reflection has to weigh the two and decide what kind of experience it is we had and what we’ll have in the future.
• Visceral response is important. Look at method soap. It was created to sell based of people’s visceral response to it. It looks good and people quickly know it will look good on their sink.
• Strong password requirements increases the likelihood of a breach because people hate remembering or can’t remember long passwords. So what do they do? They tape them to their monitor or create a file on their desktop or put them in their wallet. All places they are much less secure than in someone’s head.
• Page 118. The author was confused by a two-button remote used to advance slides during a presentation. The buttons where one on top of the other. He felt they should be side by side; forward and backward. He felt up and down were wrong. But when authoring slide presentations slides are presented on top of one another. When presenting slides there is nothing to suggest they move left to right. He brought his understanding rather than the mapping of the controller to the software itself.
• P220. Design stages:
1. Observation
2. Generation
3. Prototyping
4. Testing
5. Then implementing