Where’s the permalink? Best crispy chicken, by the way

I wanted to post a link to Wired’s The Scientific Secret to Making Crispy Chicken Skin video, but could not initially find the permalink. I scanned the page, hovering my cursor over areas that I thought would lead me to the link, expecting the little arrow to morph into a little hand, but nothing happened.

Fine. I just highlighted the title of the video, control+clicked, and searched Google:

Where's the permalink?

Am I not understanding something? Why wouldn’t Wired make the title of the video clickable?