Does knowing how to send an email give you an advantage? No.
Does knowing how craft a convincing and persuasive letter give you an advantage? Yes.
Does knowing how to use Yelp find a restaurant give you an advantage? No.
Does knowing how to write an advanced recommendation AI engine give you an advantage? Yes.
It’s interesting to think about technology in terms of giving us advantages. Really, technology is just us, sped up. It’s there to complete tasks in a more efficient way.
Knowing how to use something, any tool, is not what is critical. It’s an important baseline, a minimum bar to meet, but does not inherently improve things.
Having more choices and knowing how we can help others and improve who we are, with the help of technology, is what matters most. The more choices we have the more advantages we have.