Mobile web is dead?

Tony Haile writes in A correction around the death of the mobile web about the mistake of conflating time spent on the mobile web with time spent in a traditional browser. That users spend tremendous amounts time accessing the mobile web through social apps in-app browsers.

Knowing the ‘where’ helps us focus on where to place our efforts, if it’s where our customers want us to go. But it does not substitute for being who we are to our customers.