Critics no longer matter. People no longer need to look to professionals to tell them where they need to eat or what movie to see. We all just flock to the things we love and spread what we love.
Negative critics popup, but loyal followers will always drown out those few. It just no longer matters.
What matters is having a voice and an opinion that does not fall in the middle. The middle is average. Average means the critics will win because they will be right.