Probably one of the greatest covers of any song I have ever heard.
I believe it takes less than five seconds for anyone to make up their mind about anything. I believe that the rest of our time is spent justifying our opinion made during those five seconds.
Whether we are meeting someone new or buying a new car or eating at a new restaurant or interacting with a new product, our first impression, those first five seconds, is the one that will forever anchor our opinion. We will always be looking for ways to adjust future messages about that person/restaurant/product to fit into our five second opinion.