It’s surprising to me that more people I know have not dropped their cable television service. I’m not really sure why, but I do know that the cable and service provider landscape in five years or so will look nothing like it does today.

As online video grows so will its demand and one day will become our primary form of video entertainment. I can point to the success and growth of services like Netflix and Amazon’s Rentals, but these are just scratching the service. We will continue to see more and more interesting services released.

This means that television providers will look nothing like they do today and in fact new ones will emerge. The current providers and television manufacturers can run feeds in to a home and make a great looking tv, but this no longer matters. What matters is software as it allows for new forms of distribution and more interesting viewing experiences. And since software matters, it will be software companies that take over the reigns and create the layers of our viewing experiences.

This is going to continue to be a great space to watch.