#7 is my favorite:
Fit as much on the homepage as possible
Without a doubt the homepage is by far the most important page on your site. If I look at my own website statistics the majority of people who come to my site never get further than the homepage (I have no idea why this is the case!) This is a problem. – Paul Boag from 10 things a web designer would never tell you
Whenever I come across a site that adheres to this “rule”, I’m halted, my sub-conscience broken, and I begin to explore all that the site has to offer.
Ha! Funny stuff…