Authenticity

Fantastic clip from Ramsay’s Kitchen Nightmares where chef Gordon Ramsay visits failing Indian restaurant, The Curry Lounge.

Why is it failing?

With 100+ pick-n-mix items on the menu, the owner is afraid he’ll not be able to please everyone. By offering something for everyone, even chips at an Indian restaurant, they end up with something mediocre.

They compromise their authenticity.

Just an FYI if you ever find yourself in Brighton, UK, my favorite Indian restaurant: Memories of India.