…at least to see where they could lead.
Sure ads suck, but I think marketers will eventually come around and realize what a good ad can be and do for every party.
It is not about doing the same thing that has been done for 75+ years. Twitter offers some really unique advertisement opportunities that could benefit both the users and advertiser. Simple contextual ads would be boring and pointless, other than driving a bit of revenue for Twitter.
(Thought spawned by Twitter Testing Advertising In Twitter Streams)